[ Tips ] 一分鐘使用導覽
商品編號： 9-313-149 出版日期： 2013/06/28 作者姓名： Jones, Geoffrey G.;Tong, Veronica 商品類別： Entrepreneurship 商品規格： 16p 再版日期： 2016/06/21 地域： United States;Japan 產業： Cosmetics;Apparel accessories 個案年度： 2009 - 2010
商品敘述：
Case considers the creation and early growth of California-based TATCHA, a Japanese-themed luxury beauty brand. It explores how Vicky Tsai developed the concept, assembled financial and management resources,and launched the first product of Japanese blotting paper in 2009 using a grassroots marketing campaign. Identifying a 200-year old book employed by Japanese geisha, Tsai started to diversify her product line into skin and other cosmetic products. The case ends in December 2010 with Tsai receiving an acquisition offer, and debating the merits of exiting or continuing to build her business.
涵蓋領域：
Cause marketing;Entrepreneurship;Entrepreneurs;Marketing;Start-ups;Startup
相關資料：
哪些人也有訂購？